Associate
About the role
The Associate (Junior Growth Associate) role supports the delivery of growth initiatives for international B2B clients at a marketing organisation. The position involves assisting with planning and executing B2B marketing campaigns, managing marketing technology platforms, supporting Account-Based Marketing (ABM) activities, conducting research, and monitoring campaign performance. Candidates should have 1–2 years of experience in digital marketing, B2B marketing, or marketing operations, and be comfortable with marketing tools and platforms. The role offers exposure to international businesses, modern growth methodologies, and a variety of marketing technologies, with opportunities for professional development within a growing team in Sri Lanka.
Must have
- 1–2 years of experience in digital marketing, B2B marketing, marketing operations or a similar role.
- Practical exposure to B2B MarTech platforms, marketing automation tools or CRM systems.
- A basic understanding of B2B marketing, lead generation, customer acquisition and sales funnels.
- Familiarity with email marketing, LinkedIn marketing and outbound campaign execution.
- Comfortable working with marketing data, campaign performance metrics and reporting.
- Strong research, analytical and organisational skills.
- Good written and spoken English, with the ability to communicate professionally.
- A proactive attitude, willingness to learn and the ability to take ownership of assigned responsibilities.
- Comfortable working in a fast-paced environment and collaborating with an international team.
Nice to have
- An understanding of Account-Based Marketing (ABM) and how businesses target specific accounts is an advantage.
- Experience working with B2B SaaS, technology or professional services companies.
- Familiarity with CRM and automation platforms such as HubSpot, Salesforce, Apollo or similar tools.
- Exposure to platforms used for prospecting, intent data, lead enrichment or campaign analytics.
- Previous experience in a digital marketing agency or B2B growth environment.
Technologies
- CRM
- HubSpot
- SaaS
- Salesforce
- SEO
Highlights
Applicants should submit their CV and a brief introduction highlighting their B2B marketing experience and familiarity with MarTech platforms or tools. The role is managed by Pelago on behalf of the client. The position is based in Sri Lanka and involves working with an international team.
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