Advertising Expert
About the role
As an Advertising Expert with SME Careers, you will serve as a subject matter expert to review AI-generated advertising outputs and create expert ad copy and campaign assets. Your responsibilities include evaluating the quality and strategy of AI-generated ads, providing detailed written feedback, fact-checking claims, and ensuring outputs align with brand and platform requirements. You will also develop training content for AI, optimize AI performance by ranking responses, and ensure model integrity by testing for inaccuracies and policy violations. This contractor role is remote and hourly, and you will be part of a network of experts contacted for future projects as they arise. SME Careers is a subsidiary of SuperAnnotate, specializing in AI data services for leading AI companies.
Must have
- Bachelor’s degree (or higher) in Marketing, Communications, Business, or a related field (or equivalent professional experience).
- 5+ years of professional experience in advertising and/or performance marketing (agency or in-house), with hands-on campaign ownership.
- Strong command of ad fundamentals: positioning, offer strategy, messaging frameworks, hooks, CTAs, and creative iteration.
- Experience across major channels (as relevant): Meta (Facebook/Instagram), Google Ads/YouTube, TikTok, LinkedIn, programmatic, and/or connected TV.
- Strong measurement instincts: CTR, CVR, CPA, ROAS, LTV, attribution limitations, and experiment design basics.
- Comfort evaluating and improving ad copy for clarity, differentiation, compliance, and platform policy fit (especially in regulated categories).
- Able to write gold-standard deliverables: ad variations, creative briefs, landing page critiques, and testing roadmaps—with clear rationale.
- Minimum C1 English proficiency with excellent writing/editing skills.
- Reliable, self-directed, and able to deliver consistent quality in an hourly, remote contractor workflow across time zones.
Nice to have
- Prior experience with AI data training/annotation, creative QA, editorial review, or ad policy review is strongly preferred.
Technologies
- Google Ads
Highlights
There is no immediate project; qualified candidates will be contacted for future opportunities. The role is fully remote and offers access to a network for upcoming projects. Minimum C1 English proficiency is required.
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