Senior Associate , Digital Performance
About the role
The Senior Executive - Digital Performance is responsible for optimizing and maximizing the performance of digital marketing campaigns for clients at a leading agency. The role involves developing and implementing strategies across various digital channels such as SEM, display, social media, and email marketing. Key responsibilities include analyzing campaign data, utilizing analytics tools, conducting keyword and competitor research, and collaborating with cross-functional teams to achieve campaign objectives. The ideal candidate will have proven experience in digital or performance marketing, strong analytical skills, and proficiency with digital analytics and marketing platforms. The position requires a bachelor's degree in a relevant field and up-to-date knowledge of digital marketing trends and technologies.
Must have
- Bachelor's degree in Marketing, Advertising, Business, or a related field. A master's degree is a plus.
- Proven experience in digital marketing, performance marketing, or a similar role, preferably in an agency environment.
- In-depth knowledge of digital marketing channels, including SEM, display advertising, social media advertising, and email marketing.
- Strong analytical skills and experience with digital analytics platforms, such as Google Analytics, Adobe Analytics, or similar tools.
- Proficiency in data analysis and the ability to interpret complex data sets to extract actionable insights.
- Familiarity with A/B testing methodologies and experience with optimization techniques to improve campaign performance.
- Excellent problem-solving skills and the ability to think strategically and proactively.
- Strong communication skills to effectively present insights and recommendations to clients and internal teams.
- Proficient in using digital marketing platforms, ad management systems, and marketing automation tools.
- Detail-oriented with the ability to manage multiple projects and prioritize tasks effectively.
- Up-to-date knowledge of industry trends, best practices, and emerging technologies in digital marketing.
Technologies
- A/B Testing
- Adobe Analytics
- Google Analytics
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