Social Media Expert
About the role
As a Social Media Expert contractor with SME Careers, you will review and create social media content and strategies, focusing on evaluating AI-generated outputs for quality, audience fit, and creative decision-making. Responsibilities include developing AI training content, optimizing AI performance by ranking and evaluating responses, and ensuring model integrity by testing for inaccuracies and policy risks. The role requires significant experience managing social media for brands, strong platform knowledge, and the ability to provide detailed written feedback. SME Careers is a subsidiary of SuperAnnotate, working with major AI companies to improve AI-generated social content. There is no immediate project, but qualified candidates will be prioritized for future opportunities.
Must have
- Bachelor’s degree (or higher) in Marketing, Communications, Journalism, or a related field (or equivalent professional experience).
- 5+ years of professional experience managing social media for brands (in-house or agency), including content creation and performance reporting.
- Strong understanding of platform mechanics and best practices across Instagram, TikTok, X (Twitter), LinkedIn, YouTube Shorts, and Facebook (as relevant).
- Proven ability to craft platform-native content: hooks, pacing, captions, CTAs, and concise storytelling tailored to audience intent.
- Experience with content operations: content calendars, creative briefs, approvals workflows, and collaborating with design/video teams.
- Comfort evaluating content for risk: misleading claims, policy violations, brand safety, and sensitive-topic handling.
- Strong analytics instincts: reading performance signals (reach, watch time, CTR, saves/shares, CAC/ROAS basics) and turning data into iteration plans.
- Minimum C1 English proficiency with excellent written communication and editing skills.
- Reliable, self-directed, and able to deliver consistent quality in an hourly, remote contractor workflow across time zones.
Nice to have
- Previous experience with AI data training/annotation, editorial QA, or content review workflows is strongly preferred.
Highlights
This is an hourly, remote contractor position. There is currently no immediate project, but qualified candidates will be contacted first for future opportunities and gain access to SME Careers' expert network.
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