Senior Associate - Data Analytics and Visualization Specialist
About the role
The Senior Associate - Data Analytics and Visualization Specialist is responsible for supporting the creation and maintenance of dashboards, reports, and marketing performance scorecards using tools such as GA4, Looker Studio, Google Search Console, Tableau, Excel, and Salesforce. The role involves analyzing web, email, CRM, and social media data to provide actionable insights, collaborating with analytics and digital teams, assisting in A/B test design and execution, ensuring data accuracy, and documenting analytics processes. Candidates should have 2-4 years of experience in marketing analytics, business intelligence, or data analysis, and be proficient in Excel, data visualization tools, CRM and marketing automation platforms, SQL, and have experience in enterprise-level environments. The position requires strong communication skills, attention to detail, and the ability to work independently across different time zones.
Must have
- Willingness to work from 12:30 PM to 09:30 PM IST (i.e., UK operational hours)
- Bachelor’s degree in data science/statistics, economics, computer science, marketing or related field
- 2-4 years of experience in marketing analytics, business intelligence or data analysis
- Strong proficiency in Excel and data visualisation tools such as Looker Studio, Tableau or Power BI
- Experience with CRM tools (e.g., Salesforce), marketing automation platforms (Pardot, Marketo, Adobe, etc.) and/or website analytics tools (e.g., Google Analytics)
- Familiarity with marketing key performance indicators, campaign performance metrics and business-to-business marketing funnels
- Experience in enterprise-level environments with integrated MarTech stacks
- Strong understanding of data structures and proficiency in querying and analysing data using SQL
- Experience working with cross-functional or global teams
- Excellent written and verbal communication skills
- Ability to communicate progress promptly and effectively, seeking clarification when necessary to ensure expectations are met
- Eye for detail
- Ability to work independently and manage tasks in different time zones
Nice to have
- Proficiency in Python programming (preferred)
Technologies
- CRM
- Data Analytics
- Data Science
- Data Visualization
- Excel
- Google Analytics
- Looker
- Marketo
- Power BI
- Python
- Salesforce
- SQL
- Statistics
- Tableau
Highlights
The role requires working from 12:30 PM to 09:30 PM IST to align with UK operational hours. Proficiency in Python programming is preferred but not mandatory.
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