Marketing Manager
About the role
The Marketing Manager will be responsible for planning and managing paid campaigns across platforms such as Meta, Google, TikTok, YouTube, and LinkedIn. The role involves monitoring campaign performance, optimizing ads, managing digital marketing budgets, and preparing performance reports. Additional duties include creating engaging social media and promotional content, developing short-form video content, managing content calendars, supporting product launches and events, collaborating with influencers and partners, and working closely with the sales team to convert leads and improve customer engagement. The position is based in Bambalapitiya and requires a background in digital marketing, social media marketing, or brand management, with relevant experience and educational qualifications.
Must have
- 3 - 5+ years of experience in Digital Marketing, Social Media Marketing, or Brand Management.(experience in fitness, wellness, sports performance, or healthcare is a strong plus).
- Proven experience managing Meta Ads and Google Ads.
- Proficiency in Canva, knowledge of Photoshop, Illustrator, Figma, Premiere Pro, or CapCut is an advantage.
- Knowledge of Google Analytics, CRM, and email marketing platforms.
- Strong copywriting, analytical, creative, and project management skills.
- Experience in fitness, wellness, sports performance, or healthcare is an added advantage.
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (or equivalent practical experience)
Technologies
- Canva
- CapCut
- CRM
- Figma
- Google Ads
- Google Analytics
- Illustrator
- Photoshop
- Premiere Pro
Highlights
This is a full-time, on-site position located in Bambalapitiya, with a work schedule of 9 hours per day and 6 days per week. The company offers an attractive salary package. Experience in fitness, wellness, sports performance, or healthcare is considered a strong plus.
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