SEO & Digital Marketing Lead (AI-powered Search)
About the role
The SEO & Digital Marketing Lead will be responsible for developing and executing SEO strategies to drive organic growth, improve keyword rankings, and increase conversions across web properties. The role involves both technical and strategic aspects, including keyword research, competitor analysis, content optimization, technical SEO, and campaign management across various digital channels. The position requires collaboration with content teams, monitoring performance metrics, and preparing actionable reports to support business objectives. The role is offered as a long-term contract with a hybrid working model, and requires strong communication and project management skills.
Must have
- 5+ years of experience in SEO and Digital Marketing.
- Strong understanding of SEO, search engine algorithms, ranking factors, and AI-powered search.
- Hands-on experience with on-page, off-page, technical SEO, and content optimization.
- Experience with Google Search Console, Google Analytics 4, Ahrefs, Semrush, Screaming Frog, and PageSpeed Insights.
- Experience with Google Ads and social media advertising platforms.
- Strong knowledge of keyword research, competitor analysis, link building, and SEO analytics.
- Strong analytical and problem-solving skills.
- Excellent communication, planning, and project management skills.
- Ability to manage multiple campaigns and meet deadlines.
Nice to have
- Understanding of HTML, CSS, and basic JavaScript is an advantage.
- Experience with Schema.org, structured data, and JSON-LD is an advantage.
- Experience optimizing websites for AI search and LLM-powered search platforms is a strong advantage.
Technologies
- ChatGPT
- CSS
- Google Ads
- Google Analytics
- HTML
- JavaScript
- JSON
- LLM
- Looker
- SEO
- XML
Highlights
The position is a long-term contract with a hybrid work arrangement. Working days are Monday to Friday, and hours depend on project requirements. Good English communication skills are required. Understanding of HTML, CSS, JavaScript, and experience with Schema.org and structured data are considered advantages.
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