Web Experience Engineer
About the role
The Web Experience Engineer will be responsible for building and continuously improving the PeoplesHR website as a key channel for lead generation and customer acquisition. The role involves developing interactive website assets, optimizing for SEO and Generative Engine Optimization (GEO), and ensuring the site is discoverable through both traditional and AI-powered search platforms. The engineer will collaborate with Product Marketing, Content, and GTM teams to translate business needs into engaging and high-performing web experiences. Key responsibilities include developing lead-generating tools, maintaining accurate website content, building high-converting landing pages, analyzing website performance data, and leveraging AI-assisted development tools to accelerate delivery.
Must have
- Strong foundations in HTML, CSS, JavaScript, and relevant web development frameworks, with the ability to independently build and publish website pages and interactive assets.
- Practical knowledge of SEO and an understanding of GEO, including how website content and structure influence visibility across search engines and AI-powered platforms.
- Familiarity with Google Search Console, GA4, and SEO tools for identifying opportunities and measuring website performance.
- A good eye for UI/UX design and an understanding of how to create websites that encourage visitors to take action.
- Experience working with content management systems and maintaining accurate, regularly updated website information.
- Confidence using AI-assisted development tools, particularly Claude Code, to accelerate website development.
- At least one year of relevant experience, with examples of websites, landing pages, or interactive web experiences you have developed.
- Currently pursuing or holding a relevant qualification in web development, software engineering, computer science, or a related field.
- A proactive, analytical mindset with the ability to collaborate effectively with marketing and product teams.
Nice to have
- Experience developing interactive lead generation tools, such as calculators, assessments, or product comparison experiences.
- Demonstrated SEO improvements or GEO initiatives with measurable results.
- Experience with conversion rate optimization (CRO), landing page experimentation, and lead capture workflows.
- Experience working with B2B SaaS websites or digital demand generation teams.
Technologies
- Claude Code
- CSS
- Google Analytics
- HTML
- JavaScript
- SaaS
- SEO
- UI Ux Design
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