Digital Marketing Specialist — SEO & GEO
About the role
The Digital Marketing Specialist — SEO & GEO at Sino Lanka Group's technology arm will serve as the primary contact for Engara and EduSight clients, focusing on improving their brand visibility in AI-driven search environments. The role involves conducting audits, building and executing strategies for Generative Engine Optimization (GEO), delivering foundational SEO work, managing paid media campaigns, and producing content tailored for both SEO and GEO. The specialist will handle client relationships end-to-end, translate technical data into actionable business recommendations, and report on performance improvements. The position requires at least 5 years of hands-on experience in digital marketing, SEO, and content, with strong technical, analytical, and communication skills. The role offers the opportunity to work with a diverse client base and be among the first in the region to deliver GEO as a professional service, with potential for growth into consulting leadership.
Must have
- Minimum 5+ years of hands-on experience across digital marketing, SEO and content, agency, consultancy or in-house.
- Client-facing confidence. You are comfortable owning a client relationship end to end, presenting to senior stakeholders, and handling a difficult conversation without escalating it.
- Proven SEO track record. Demonstrable SEO results you can walk us through: what you inherited, what you changed, what happened.
- Technical fluency. Strong working knowledge of technical SEO, structured data, schema and site performance.
- GEO understanding. Real understanding of how generative answer engines work and how brands earn visibility inside them. You do not need years of GEO experience, nobody has that, but you need a considered point of view.
- Paid media capability. Independent, hands-on experience running Google Ads and Meta Ads with your own budget responsibility.
- Content skills. You can write clearly and persuasively, for both buyers and client executives, without needing heavy editing.
- Tooling. Google Search Console, GA4, GTM, and at least one of Ahrefs, SEMrush or Moz.
- Analytical mindset. You turn data into a recommendation, not just a report.
- Communication. Excellent written and spoken English. You will be working with clients across South Asia and North America.
- Organisation. You can juggle several client accounts without letting any of them go quiet.
Nice to have
- Strongly preferred: Practical AI skills, using tools like ChatGPT, Claude or Gemini to accelerate research, content production, analysis and client reporting; prompt engineering; and familiarity with AI visibility or brand-monitoring platforms.
- Agency or consultancy background with direct client ownership.
- Experience selling or delivering marketing services to education, healthcare, automotive, financial services or real estate clients.
- Familiarity with SaaS or platform-based delivery models.
- CMS platforms (WordPress and similar) and basic HTML/CSS.
- CRM and marketing automation tools such as HubSpot.
- Google Ads, Google Analytics or recognised SEO certifications.
- A degree in Marketing, Communications, Business, IT or a related field.
Technologies
- ChatGPT
- Claude
- CRM
- CSS
- Google Ads
- Google Analytics
- Google Tag Manager
- HTML
- HubSpot
- Prompt Engineering
- SaaS
- SEO
- WordPress
Highlights
Applicants should send their CV and a short note detailing a campaign they owned and their perspective on AI search to careers@sinolanka.com. Sharing examples of client-facing work, strategies, or campaigns is encouraged. The company values practical AI skills and experience with agency or consultancy backgrounds. The role is based in Sri Lanka and involves working with clients across South Asia and North America.
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