Digital Marketing Manager
About the role
Miwayz Lanka Ltd, a new Taxi & Food Delivery App in Sri Lanka, is seeking an experienced Digital Marketing Manager to lead its digital marketing and growth strategy. The role involves developing and executing digital campaigns across multiple channels, driving app downloads and customer engagement, managing acquisition and retention campaigns, and overseeing SEO, ASO, and social media content. The manager will work closely with creative teams and partners, use analytics platforms to measure and optimize performance, and manage marketing budgets. The position requires strong analytical, creative, and communication skills, as well as the ability to operate in a fast-paced startup environment. Candidates should be able to coordinate marketing communications in English, Sinhala, and Tamil.
Must have
- Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or a related discipline.
- Minimum 3–5 years of hands-on digital marketing experience.
- Strong practical experience with Meta Ads, Google Ads, TikTok Ads, SEO, ASO, social media marketing, and performance marketing.
- Experience with analytics platforms such as Google Analytics and Firebase.
- Strong understanding of customer acquisition funnels, conversion optimisation, retargeting, and retention strategies.
- Demonstrated ability to manage digital marketing budgets and deliver measurable ROI.
- Strong analytical, creative, communication, and project-management skills.
- Ability to work effectively in a fast-paced startup environment.
- Candidates should demonstrate strong communication skills and reading and writing competency in all three languages: English, Sinhala, Tamil.
- The successful candidate should be capable of reviewing, developing, and coordinating customer-facing marketing communications across all three languages to ensure Miwayz effectively serves Sri Lanka’s diverse customer base.
Nice to have
- Previous experience in ride-hailing, food delivery, e-commerce, mobile applications, fintech, technology startups, or high-growth B2C businesses will be a strong advantage.
- Experience successfully launching or scaling a consumer mobile application would be particularly valuable.
Technologies
- A/B Testing
- E-commerce
- Fintech
- Firebase
- Google Ads
- Google Analytics
- SEO
Highlights
Applicants must apply through LinkedIn and are encouraged to include examples of successful campaigns or measurable results. The role requires strong communication and literacy in English, Sinhala, and Tamil. Previous experience in ride-hailing, food delivery, e-commerce, mobile apps, fintech, startups, or high-growth B2C businesses is a strong advantage. Experience launching or scaling a consumer mobile app is particularly valuable.
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