Digital Marketing Specialist
About the role
The Digital Marketing Specialist will be responsible for planning, launching, and optimizing paid advertising campaigns, as well as managing content and lead generation for a growing Australian AI business. The role covers a broad range of digital marketing activities including paid ads, landing page design, social media management, and video editing, with a strong focus on generating qualified leads. The position is full-time, remote from Sri Lanka, and offers a dynamic work environment with opportunities to work across various digital channels and AI tools.
Must have
- Bachelor's degree in Marketing or a related field
- 4+ years working full time in a marketing or sales role
- Hands-on experience with Google Ads, Meta Ads and LinkedIn Ads
- Proven lead generation strategy experienceCanva, video editing and landing page design skills
- Experience with LLMs such as Claude and ChatGPT, plus other marketing platforms and tools
- A structured thinker who is solution focused and enjoys lots of variety
- Based in Sri Lanka, with a reliable home working setup
Technologies
- Canva
- ChatGPT
- Claude
- Google Ads
- LLM
- Video Editing
Highlights
The role is fully remote but requires the candidate to be based in Sri Lanka with a reliable home working setup. Benefits include a competitive salary based on qualifications and experience, paid annual leave, and performance and milestone bonuses. The position is with a growing Australian AI business and offers up to 40 hours per week.