Sales Manager - Finance & Accounting Software | SME Market
About the role
Wisewel LLC is seeking a Sales Manager to drive new business growth for its finance and accounting software in the Sri Lankan SME market. The role involves managing the full sales cycle, from prospecting and product demonstrations to closing deals and developing long-term commercial relationships. The Sales Manager will work closely with business owners, finance professionals, and channel partners, while also contributing to local sales strategy and market feedback. Candidates should have significant B2B sales experience, particularly in software or business technology, and a strong understanding of SME finance operations. The company offers a competitive base salary, uncapped commission, bonuses, allowances, and career progression opportunities.
Must have
- 5+ years of B2B sales experience, including at least 2 years selling software, SaaS, ERP or other business technology solutions
- A proven track record of consistently achieving or exceeding sales targets
- Strong understanding of how SMEs manage accounting, finance and business operations
- An established network among Sri Lankan SMEs, accountants, finance professionals or business associations
- Excellent communication, presentation and negotiation skills in English and Sinhala; Tamil would be an advantage
- Confident presenting and demonstrating software to business owners and senior decision-makers
- Ability to understand customer problems and communicate solutions in terms of measurable business value
- Highly self-motivated, organized and comfortable working independently with minimal supervision
- Commercially minded, persistent and comfortable with proactive prospecting and new-business development
- A valid driving licence and willingness to travel outside Colombo when required
Nice to have
- A qualification or background in accounting such as CA, CIMA, AAT or ACCA (part-qualified or fully qualified) is a strong advantage
- Tamil would be an advantage
Technologies
- CRM
- ERP
- SaaS
Highlights
Application deadline is October 16, 2026. Applicants should send their CV and a short note outlining their biggest sales achievement to info@wisewel.com with the subject line: Sales Manager, SME. The role includes mobile, fuel, and travel allowances, company laptop, medical insurance, EPF/ETF, and statutory benefits. A valid driving licence and willingness to travel outside Colombo are required.
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