Demand Generation Operations Coordinator
About the role
The Demand Generation Operations Coordinator at IFS provides back-office operations and coordination support for AI demand generation, working closely with the Head of AI Field Enablement and AI Demand Generation. The role is responsible for the operational aspects of campaign delivery, including maintaining HubSpot data quality, preparing lists and assets, executing launches, and producing reports to track campaign outcomes. The position requires routine data maintenance, reporting, project administration, and collaboration with various teams to ensure smooth campaign execution. Candidates should have experience in marketing or sales operations, hands-on CRM or marketing automation platform use, strong data discipline, and the ability to work flexible hours to cover North American and European markets. The role is based in Sri Lanka and supports a global, diverse team within a company committed to innovation, inclusion, and sustainability.
Must have
- Two or more years in marketing operations, sales operations, campaign coordination, or a comparable business support role.
- Hands-on experience in a CRM or marketing automation platform, including building lists, campaigns, and reports.
- Strong data discipline and attention to detail, with a habit of checking before sending.
- Track record of keeping plans, trackers, and recurring reporting accurate and on schedule across multiple stakeholders.
- Willingness and availability to work a flexible schedule covering North American and European hours.
- Strong written English and the habit of documenting decisions, actions, and status clearly.
- A degree in business, marketing, information technology, or equivalent practical experience.
- Hands-on HubSpot experience, particularly with lists, workflows, campaigns, and reporting.
- Experience supporting a demand generation or revenue operations team in a B2B environment.
- Familiarity with Microsoft 365 and Power BI or comparable reporting tools.
- Working knowledge of AI and automation tools, and an interest in using them to reduce manual operational effort.
- Prior experience working to a distributed team across multiple time zones.
Technologies
- CRM
- HubSpot
- IFS
- Microsoft 365
- Power BI
Highlights
The role requires a flexible working pattern, including early starts and late finishes to cover North American and European time zones, with the specific schedule agreed in advance. The position is based in Sri Lanka and supports hybrid work opportunities. There are no direct reports, and the role works closely with another coordinator to provide mutual coverage.
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