SEO Specialist
About the role
The SEO Specialist at OrangeHRM will be responsible for driving organic growth for orangehrm.com, focusing on improving rankings, increasing traffic, and generating leads. The role combines technical and on-page SEO, content writing, email marketing, and extends into AI search visibility (AEO/GEO) across platforms like ChatGPT, Gemini, and Perplexity. Additionally, the position involves producing short product marketing videos and short-form content for various social media platforms. The specialist will collaborate closely with the content writer, web developer, and sales team to turn keyword and performance data into effective pages, articles, and email campaigns. The role also includes analytics and reporting responsibilities, tracking performance and providing actionable insights. OrangeHRM is a global HR software company with a strong focus on empowering HR departments worldwide.
Must have
- 3+ years of hands-on experience in SEO, email marketing and content writing, ideally in B2B SaaS.
- Proven record of growing organic traffic and rankings, with numbers to show it.
- Strong working knowledge of GA4, Google Search Console and an SEO suite such as Semrush orAhrefs.
- Experience building email campaigns in a platform such as GetResponse, HubSpot or Mailchimp.
- Excellent written English and a portfolio of published SEO content.
- Understanding of technical SEO and the ability to brief developers clearly.
- Comfortable managing several tasks, aligning work to goals and reporting progress to a manager.
- Hands-on experience producing short-form video, with a portfolio of product videos, Shorts or Reels.
- Working skill in a video editing tool such as CapCut, Adobe Premiere Pro or Canva.
Nice to have
- Experience with AEO/GEO or optimising content for AI search.
- Working knowledge of Google Tag Manager, WordPress and basic HTML.
- Exposure to paid search (Google Ads, Reddit Ads) and how it supports organic strategy.
- Familiarity with HR, HR tech or HRIS topics.
- Experience with Salesforce or CRM-based lead reporting.
- Experience with AI video tools, motion graphics or basic graphic design.
Technologies
- Canva
- CapCut
- ChatGPT
- CRM
- Google Ads
- Google Analytics
- Google Tag Manager
- HTML
- HubSpot
- Motion Graphics
- Premiere Pro
- SaaS
- Salesforce
- SEO
- Video Editing
- WordPress
Highlights
Applicants should send their CV, a short cover note, and 2–3 examples of SEO results, published content, or videos to careers@orangehrm.com with the subject line "SEO Specialist".
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