Digital Marketing Executive
About the role
AVOORA Technologies, an Australian digital health technology company, is seeking a Digital Marketing Executive to join their team. The role involves planning, developing, and executing digital marketing campaigns to enhance brand awareness, customer acquisition, and engagement. Key responsibilities include managing SEO and GEO strategies, social media content, paid digital advertising, content marketing, analytics, creative content development, app marketing, and collaborating with cross-functional teams. The ideal candidate will have a bachelor's degree in a relevant field and at least 3 years of professional digital marketing experience, with strong skills in SEO, digital advertising, social media, content creation, and analytics tools. The position offers the opportunity to work remotely or on-site in Sri Lanka, with a competitive salary paid in Australian Dollars.
Must have
- A bachelor’s degree in digital marketing, Marketing, Communications or a closely related field.
- A minimum of 3 years of relevant professional digital marketing experience.
- Demonstrated hands-on experience in executing and managing digital marketing campaigns independently.
- Strong practical experience in SEO, digital advertising, social media marketing and content creation.
- Understanding of GEO, AI-powered search visibility and emerging digital marketing trends.
- Excellent written and verbal English communication skills.
- Hands-on experience with Google Analytics 4, Google Search Console, Google Ads and Meta Business Suite.
- Familiarity with Canva, WordPress and email marketing platforms.
- Ability to independently plan, execute, monitor and optimise digital marketing campaigns.
- Strong analytical skills with the ability to interpret marketing data and improve campaign performance.
- Excellent organisational, time management and communication skills.
- A proactive, results-oriented approach with the ability to manage multiple campaigns and meet deadlines.
Nice to have
- Experience with SEO tools such as SEMrush, Ahrefs or similar platforms.
- Knowledge of AI-assisted content creation, AI marketing tools and marketing automation.
- Practical graphic design and short-form video editing skills.
- Previous experience in SaaS, healthcare technology, mobile applications or software marketing.
- Experience managing digital marketing campaigns targeting Australian and New Zealand audiences.
- Knowledge of App Store Optimisation (ASO), conversion rate optimisation and subscription-based customer acquisition.
- Experience with email marketing automation and CRM platforms such as Mailchimp or HubSpot.
Technologies
- Canva
- ChatGPT
- CRM
- Google Ads
- Google Analytics
- HubSpot
- SaaS
- SEO
- Video Editing
- WordPress
Highlights
Applicants must submit a CV and brief cover letter to info@avoora.com.au with the subject 'Digital Marketing Executive – AVOORA'. Candidates are encouraged to include examples of previous campaigns or portfolio materials. Only shortlisted candidates will be contacted. This is not suitable for junior, entry-level, or graduate candidates. Salary is paid in AUD. The role can be remote or on-site in Sri Lanka.
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