Senior GTM Executive
About the role
The Senior GTM Executive at Torch Labs Software will be responsible for leading go-to-market planning and execution for key products and services. This role involves developing GTM strategies, defining market segments, creating positioning and messaging, and coordinating launch plans. The position requires analyzing market trends, competitor activity, and customer insights to optimize pricing, packaging, and channel strategies. Additional responsibilities include preparing sales enablement materials, supporting demand-generation campaigns, tracking performance against KPIs, and refining GTM initiatives to maximize revenue growth and customer adoption. The company specializes in digital experiences, proxy solutions, and bespoke software development, and values collaboration and technical excellence.
Must have
- Strong go-to-market, product positioning, and market segmentation skills, with experience launching and scaling digital or software products.
- Proficiency in sales enablement, demand generation, and customer acquisition tactics, including collaboration with sales and marketing teams.
- Ability to conduct market research, competitive analysis, and data-driven performance reviews to inform GTM decisions.
- Experience working with technology products or services, ideally in proxies, networking, SaaS, or custom software solutions.
- Excellent communication, presentation, and stakeholder management skills, with the ability to align diverse teams around GTM plans.
- Proven track record in a similar GTM, product marketing, or commercial leadership role, preferably at a senior level.
- Bachelor’s degree in Business, Marketing, Technology, or a related field; advanced qualifications are an advantage.
- Comfort working in a hybrid environment based in Colombo, with strong self-management, organization, and collaboration skills.
Technologies
- SaaS
Highlights
The role is hybrid, based in Colombo, with flexibility to work from home part of the week. The company offers a competitive salary, opportunities for professional growth, and hands-on exposure to GTM strategies. Applications are accepted via the provided link.
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