Web Experience Engineer
About the role
PeoplesHR, a leading HR Tech company with a global presence, is seeking a Web Experience Engineer to enhance website discoverability, focusing on SEO and GEO optimization. The role involves collaborating with Product Marketing and GTM teams to create engaging web experiences that drive relevant traffic and qualified enquiries. Key responsibilities include leading technical SEO and GEO improvements, working with content teams to optimize pages for search and AI-generated answers, monitoring search performance, building interactive website assets, and improving site speed, accessibility, and conversion journeys. The ideal candidate will have strong practical SEO skills, experience with web technologies, and the ability to use AI coding tools.
Must have
- Strong practical SEO skills and a working understanding of GEO, with the ability to translate discoverability goals into website improvements.
- Ability to use Google Search Console, GA4, and SEO tools to diagnose issues, track performance, and recommend actions.
- Strong foundations in HTML, CSS, and JavaScript, plus relevant web languages and frameworks; a strong eye for UI and layout.
- At least one year of experience in a similar role, with websites or web experiences you can show us.
- Currently pursuing or holding a relevant qualification in web development, software engineering, computer science, or a related field.
- Confidence using AI coding tools, especially Claude Code; initiative, curiosity, and the ability to collaborate with marketers.
Nice to have
- Examples of SEO improvements or GEO experiments you have implemented and measured.
- Experience with conversion optimization and websites for B2B or SaaS audiences.
Technologies
- Accessibility
- Claude Code
- CSS
- Google Analytics
- HTML
- JavaScript
- SaaS
- SEO
Highlights
The company has offices in Singapore, Sri Lanka, the Philippines, and Bangladesh, with a client base spanning over 40 countries. Candidates should be able to show examples of previous web experience work. Relevant qualifications in web development or related fields are required. Experience with B2B or SaaS websites and conversion optimization is considered an advantage.
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