SEO Specialist
About the role
The SEO Specialist will be responsible for developing and implementing SEO strategies to increase organic traffic and improve search engine rankings. Key duties include conducting keyword research, analyzing website performance with tools like Google Analytics and SEMrush, monitoring SEO metrics, collaborating with content creators, staying updated on SEO trends, conducting competitive analysis, working with web developers, and assisting with link-building strategies. The role requires proven experience in SEO, strong knowledge of SEO tools, familiarity with HTML, CSS, and CMS platforms, excellent analytical and communication skills, and the ability to work both independently and collaboratively. A bachelor's degree in a related field and a minimum of 2 years of experience are required. The company offers competitive salary, flexible hours, remote work options, professional development opportunities, and health benefits.
Must have
- Proven experience as an SEO Specialist or similar role in digital marketing.
- Strong knowledge of SEO tools and analytics platforms, including Google Analytics, Google Search Console, SEMrush, Moz, or Ahrefs.
- Familiarity with HTML, CSS, and content management systems (CMS) such as WordPress.
- Excellent analytical skills and the ability to interpret data to make informed decisions.
- Understanding of on-page, off-page, and technical SEO best practices.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong communication and project management skills.
- Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.
- Minimum of 2 years of experience in SEO or digital marketing.
- Proven track record of successful SEO campaigns and improved search engine rankings.
Nice to have
- Certification in Google Analytics, Google Ads, or SEO-related courses is a plus.
Technologies
- CSS
- Google Ads
- Google Analytics
- HTML
- SEO
- WordPress
Highlights
Flexible working hours and remote work options are available. The company provides health and wellness benefits, paid time off, and performance-based bonuses. Certification in Google Analytics, Google Ads, or SEO-related courses is considered a plus.