Digital Marketing Manager
About the role
Miwayz Lanka Ltd is seeking an experienced Digital Marketing Manager to drive the digital growth of its taxi and food delivery platform in Sri Lanka. The role involves developing and executing digital marketing strategies, managing campaigns across multiple digital channels, and optimising for key growth metrics such as app downloads, customer acquisition, and retention. The successful candidate will be responsible for campaign planning, budget management, analytics, and content coordination in English, Sinhala, and Tamil. The position requires hands-on experience in digital marketing, strong analytical and creative skills, and the ability to thrive in a fast-paced startup environment.
Must have
- Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or a related discipline.
- Minimum 3–5 years of hands-on digital marketing experience.
- Strong practical experience with Meta Ads, Google Ads, TikTok Ads, SEO, ASO, social media marketing, and performance marketing.
- Experience with analytics platforms such as Google Analytics and Firebase.
- Strong understanding of customer acquisition funnels, conversion optimisation, retargeting, and retention strategies.
- Demonstrated ability to manage digital marketing budgets and deliver measurable ROI.
- Strong analytical, creative, communication, and project-management skills.
- Ability to work effectively in a fast-paced startup environment.
- Demonstrate strong communication skills and reading and writing competency in English, Sinhala, and Tamil.
- Capable of reviewing, developing, and coordinating customer-facing marketing communications across all three languages to ensure Miwayz effectively serves Sri Lanka’s diverse customer base.
Nice to have
- Previous experience in ride-hailing, food delivery, e-commerce, mobile applications, fintech, technology startups, or high-growth B2C businesses will be a strong advantage.
- Experience successfully launching or scaling a consumer mobile application would be particularly valuable.
Technologies
- A/B Testing
- E-commerce
- Fintech
- Firebase
- Google Ads
- Google Analytics
- SEO
Highlights
Candidates should apply through LinkedIn with their CV and are encouraged to include examples of successful digital campaigns or measurable marketing results. The role requires strong communication skills in English, Sinhala, and Tamil. Previous experience in ride-hailing, food delivery, e-commerce, mobile applications, fintech, technology startups, or high-growth B2C businesses is a strong advantage. Experience launching or scaling a consumer mobile application is particularly valuable.
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