Media & Performance Marketing Specialist
About the role
The Media & Performance Marketing Specialist at METEOR will be responsible for the technical execution, management, and optimisation of paid advertising campaigns, primarily across LinkedIn Ads, Google Ads, and Meta Ads. The role focuses on reaching highly specific B2B audiences, maximising advertising budgets, and delivering measurable business results. Key responsibilities include advanced audience targeting, B2B lead generation, conversion tracking, analytics, and performance reporting. The position is fully remote, based in Sri Lanka, and involves close collaboration with Dubai-based strategy and creative teams. Applicants should have a strong analytical mindset, technical expertise in campaign management, and the ability to work independently. METEOR offers a competitive monthly salary, opportunities for career development, and the chance to work with international brands and sophisticated campaigns. To apply, candidates must submit a CV, a brief introduction, and real examples of campaigns managed.
Must have
- Minimum 3 years of hands-on experience managing paid advertising campaigns.
- Proven experience working with Google Ads, LinkedIn Ads and Meta Ads.
- Strong understanding of B2B lead generation and performance marketing.
- Advanced knowledge of audience targeting, segmentation and campaign optimisation.
- Demonstrable experience managing advertising budgets and improving campaign results.
- Strong technical understanding of conversion tracking, GA4 and Google Tag Manager.
- Experience developing and managing remarketing campaigns.
- Excellent analytical skills and the ability to interpret data independently.
- Experience with campaign testing, reporting and performance analysis.
- Strong attention to detail and a proactive approach to problem-solving.
- Excellent written and spoken English.
- Ability to work independently in a fully remote environment.
- Comfortable collaborating with a team based in Dubai and working across UAE business hours.
Nice to have
- Experience managing B2B advertising campaigns targeting UAE or GCC audiences.
- Advanced experience with LinkedIn Campaign Manager and account-based marketing.
- Experience targeting senior executives, business owners and specific professional audiences.
- Familiarity with Clay, CRM platforms and prospecting databases.
- Experience implementing CRM integrations and offline conversion tracking.
- Experience with Looker Studio and performance dashboards.
- Experience managing campaigns for technology, property, construction or professional services companies.
- Google Ads and other relevant advertising certifications.
- Previous experience working with international agencies or clients.
Technologies
- A/B Testing
- CRM
- Google Ads
- Google Analytics
- Google Tag Manager
- Looker
Highlights
This is a fully remote position based in Sri Lanka, working UAE business hours. The monthly salary ranges from LKR 175,000 to 225,000, depending on experience. Applicants should include campaign examples and details of their advertising experience in their application. Shortlisted candidates will complete a practical assessment. The company values independence, expertise, and initiative, and offers long-term career growth opportunities.
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