Go-To-Market Engineer (AI, Automation & Performance Marketing)
About the role
Applova is seeking a Go-To-Market Engineer to help drive growth by integrating marketing, data, automation, and performance marketing into a cohesive system. The role involves building and improving AI and automation workflows, managing performance marketing campaigns across various paid channels, analyzing campaign data, and collaborating with cross-functional teams to optimize lead generation and sales enablement. Candidates should have a technical background and a strong interest in GTM engineering, performance marketing, and AI automation. Applova is a fast-growing SaaS company focused on restaurant technology in the US, offering opportunities to work at the intersection of AI, marketing, and automation.
Must have
- Background in Engineering, Computer Science, Data, Marketing Technology, or a related technical field.
- Strong analytical and problem-solving skills.
- Interest in GTM engineering, performance marketing, AI automation, and digital growth.
- Understanding of paid media channels like Google Ads and Meta Ads
- Comfortable working with numbers, reports, dashboards, and campaign data.
- Ability to experiment, test, learn, and improve quickly.
- Strong communication skills and the ability to work with marketing, sales, and product teams.
- Curiosity to learn new tools, build workflows, and solve messy business problems.
Nice to have
- 1 to 3 years of experience in growth, performance marketing, marketing operations, GTM, or SaaS.
- Experience with tools like GA4, Google Tag Manager, Google Ads and Meta Ads Manager.
- Basic knowledge of SQL, Python, JavaScript, APIs, or no-code automation tools.
- Experience building dashboards, automations, or lead scoring workflows.
- Understanding of SaaS funnels, paid acquisition, landing pages, and CRM workflows.
Technologies
- CRM
- Google Ads
- Google Analytics
- Google Tag Manager
- JavaScript
- Python
- SaaS
- SQL
Highlights
The role offers the chance to work hands-on with AI, automation, and marketing technology in a fast-growing SaaS environment. Applicants will gain experience building real growth systems and have opportunities for learning and ownership. The company values testing, speed, and practical execution. Application instructions are to apply now to join Applova's next growth chapter.
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