AP

Business Development Specialist

APPSOFTlinkedin.com
Oct 19, 2026, 8:34 AM1w ago
Full-timeWestern Province · RemoteSales

About the role

The Business Development Specialist at APPSOFT is responsible for identifying and qualifying new business opportunities, conducting market and competitor research, and generating leads for the company's software services and products. The role involves building and maintaining client relationships, preparing and delivering presentations and proposals, and collaborating with technical and product teams to ensure solutions meet client needs. Additional responsibilities include managing the sales pipeline, supporting contract negotiations, tracking performance metrics, and participating in industry events and outreach activities. The position is full-time and hybrid, based in Western Province, Sri Lanka, with some flexibility for remote work. Candidates are expected to have strong analytical, communication, lead generation, market research, and customer service skills, as well as proficiency in CRM tools and office software. A bachelor's degree in a relevant field or equivalent experience is required.

Must have

  • Candidates should possess strong Analytical Skills and demonstrated ability to interpret market and sales data.
  • Candidates should possess excellent Communication skills, including clear presentation, negotiation, and interpersonal abilities.
  • Candidates should possess Lead Generation skills, including prospecting, qualifying opportunities, and managing a sales pipeline.
  • Candidates should possess Market Research skills, including gathering insights on competitors, trends, and customer needs.
  • Candidates should possess Customer Service skills, with a focus on building trust, responding promptly, and maintaining long-term relationships.
  • Bachelor’s degree in Business, Marketing, IT, or a related field, or equivalent practical experience.
  • Proficiency in using CRM tools and common office productivity software.
  • Ability to work effectively in a hybrid environment and collaborate with cross-functional teams.

Nice to have

  • Experience in B2B software or technology solutions sales is highly beneficial.
  • Familiarity with ERP, CRM, or other enterprise software systems is an advantage.

Technologies

  • CRM
  • ERP

Highlights

The role offers a hybrid work arrangement with partial work-from-home flexibility. The position is based in Western Province, Sri Lanka. Candidates will have the opportunity to work on cross-domain projects and collaborate with diverse teams. Experience in B2B software sales and familiarity with enterprise software systems are advantageous but not mandatory.