Head of YouTube Strategy (AI & Creative Channel Network)
About the role
The Head of YouTube Strategy at TechZnap will lead the strategic direction of a network of AI and entertainment YouTube channels. This role involves setting content calendars, analyzing channel performance metrics, running A/B tests, and translating strategy into actionable briefs for the production team. The position also includes researching and launching new channels, and delivering regular performance reviews to the CEO. Candidates should have a proven track record of growing YouTube channels, strong analytical skills with YouTube Studio, sound content judgment, proficiency with AI tools, structured planning abilities, leadership skills, and fluency in spoken Sinhala with good written English. The role is based in Anuradhapura, Sri Lanka, with a hybrid work arrangement, and offers opportunities for growth, direct collaboration with the CEO, and performance-based bonuses.
Must have
- 3+ years growing YouTube channels, your own or clients'. Show us the channels and the numbers you moved.
- Deep comfort with YouTube Studio, including retention graphs, traffic sources, CTR, RPM, and what each one tells you.
- You can recognise a strong hook, script and thumbnail, and explain why it works.
- You use AI tools confidently for research, ideation and analysis to work faster and smarter. You also know their limits, and you always apply your own judgement before anything goes live.
- You build clear plans, calendars and frameworks that a production team can follow without guesswork.
- You lead through trust, not titles. When plans and schedules meet pushback, you listen, explain the reasoning, and win the team's buy-in. You collaborate closely with writers, editors and designers so the whole team moves forward together.
- Fluent spoken Sinhala for day-to-day communication with the team. Good written English is needed to review English scripts, titles and thumbnails.
Nice to have
- Experience in the AI, tech or music niche
- Having launched a channel from zero
Highlights
Applicants must include links to the YouTube channels they have grown. Shortlisted candidates will be required to complete a short test task. The role is hybrid and based in Anuradhapura, Sri Lanka. Performance bonuses are part of the compensation package.
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