Head of SEO
About the role
The Head of SEO will be responsible for building and executing comprehensive SEO strategies from scratch for a UK-backed e-commerce group. Key duties include managing technical SEO audits, site speed, architecture, structured data, and migrations, as well as driving on-page optimization, content planning, and backlink authority building. The role also involves transitioning from hands-on execution to recruiting and leading a dedicated SEO team. Candidates must have significant hands-on SEO experience, particularly with e-commerce or retail websites, and demonstrate strong proficiency in Shopify SEO, technical SEO, Google Search Console, GA4, Screaming Frog, and Ahrefs or SEMrush. Excellent written and spoken English proficiency and proven success in growing organic traffic and revenue are required. The position is office-based in Kiribathgoda, with competitive compensation and benefits.
Must have
- 5+ years of hands-on SEO experience, primarily with e-commerce or retail websites.
- Strong, proven Shopify SEO experience (product/collection pages, technical SEO, structured data, site speed optimization).
- Deep technical SEO expertise (crawling, indexing, schema, core web vitals) with a solid working knowledge of HTML, CSS, and JavaScript.
- Expert proficiency with Google Search Console, GA4, Screaming Frog, and Ahrefs or SEMrush.
- Excellent written and spoken English proficiency.
- Proven success growing organic traffic and revenue on competitive keywords, with concrete evidence.
Technologies
- CSS
- E-commerce
- Google Analytics
- HTML
- JavaScript
- SEO
- Shopify
Highlights
Shortlisted candidates will undergo a rigorous practical evaluation, including a technical site audit, a 90-day SEO plan, and a presentation to leadership. Working hours are 10:00 AM to 6:00 PM IST. Compensation includes EPF, ETF, insurance, and a performance bonus. The company name is confidential but is a UK-backed e-commerce group.
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